The most effective and impactful stories are those which connect with the audience and make them feel something. As Vanessa Stoykov writes, the story of Caitlin Conroy and how AIA Australia was able to help her and her family when the unthinkable happened is one of these stories.
An accident can have devastating consequences for clients, both physically and emotionally. In this AIA Australia claimant story, we meet Adam Cherry who was left unable to work after a motorbike accident, and learn how his AIA income protection insurance helped to relieve the financial stress he was facing while he recovered.
Companies which have the ability and foresight to adapt to change have a unique advantage when investing as Vanessa Stoykov learnt during Perpetual Investments’ masterclass. Here she discusses the importance of the strategic pivot and how this approach can help your clients, both in life and investing.
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