As a general rule, human beings do not like change and tend to fear the unknown, however where fear and change are found, there is opportunity. By watching real-world trends and themes, Platinum Asset Management attempts to exploit areas where the market will over or under-react.
Advising others is not a solitary job – it is social. It is about interacting, collaborating, asking questions, gaining feedback and generally always learning from others you wish to help. So if you aren’t someone who enjoys the company of people, chances are you won’t succeed. You may also be less happy and missing out on love. Now there’s a good reason to be more social.
Your website is often the first impression prospective clients have of you, so make it count to engage, connect with, and encourage people to do business with you.
The only way you can measure business outcomes is by setting expectations well in advance and regularly revisiting these.
The digital revolution has begun in earnest, with technological change and innovation driving many firms into the 21st century. But how have these changes affected the client experience, and how does this improve the delivery of your service?
Branding is about more than mere names and logos. It is the way your customer base understands you and what your business stands for.
Knowing the future value of your business starts with knowing more about your existing clients and future ones than you think.
You might think you know what your “ideal” client looks like but chances are that this has changed in recent years and you might be missing out on golden opportunities.
Content marketing is one of the oldest tricks in a marketer’s playbook. However, we are now engaging with more content than ever before and achieving cut through requires a strategic approach to connecting with customers, especially on social media.
There has never been a better time to build your business than now, but you need to get back to understanding how to communicate effectively, not only efficiently, with people and clients .Too many advisers think that sending an email or an electronic newsletter does the job of staying in touch, and maybe so, but I see this as a start at best.
Grab a coffee, sit down and take a deep breath because we’ve got big news for you.
The internet is here to stay.
You’ve seen the stats so I will only highlight one: 80 per cent of Australian households are now online. And that figure is only going to grow.
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