There’s a lot to be learned from the small business community to enhance your practice and improve customer satisfaction. Noel Corley from The Knack Consultancy explains what lessons you can take from small business, and provides a step-by-step guide for implementing these into your own business.
Changing the way you speak about the product or service offering you provide, can result in behavioural change when it comes to services clients and obtaining new business.
Focus on these three questions prior to engaging in a client conversation to ensure the journey is truly client-centric.
At the point you’re able to offer a solution to a problem, sales transforms into service. This new wave of sales is known as content marketing and will provide you with an ongoing revenue stream of people wanting you to solve their problems.
We all have a ‘local’ when it comes to coffee. But what is it about your ‘local’ that keeps you coming back?
As I caught the train into the city a few weekends ago and walked through Flinders Street Station I was repeatedly struck by the diversity of the passengers around me and how, whilst we were all largely anonymous, we were easily identifiable with particular groups, clusters or “tribes” that were unique in their own way.
Financial planning as we know it today has grown out of, or blended from the insurance industry, the investment industry and the accounting profession. You can probably throw in a little of the legal profession as well. And it’s probably reasonable to assume that many of the older generation of financial planners have evolved from the insurance industry, which ‘in the day’ was very much a sales-based business.
Centres of influence. Referrals. Below-the-line marketing. ‘Based on all the business cards I got at my last leads breakfast, we’re forecasting 150 per cent growth in the next two months’. Awesome, hey?
When you are in the trenches day to day in your business, sometimes innovation is way down the list. It’s not that you don’t want to be innovative; it’s just that running the day to day of what you do is demanding and leaves little time for creativity.
We have all heard the saying that the definition of insanity is doing things the same way, and expecting them to be different.
No More Practice Education Pty Ltd
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