FYG Planner

WHAT AN INTERNET FORUM TAUGHT ME ABOUT OUR INDUSTRY

If you’re looking for truly unvarnished opinions on life’s issues go and visit an internet forum.

Recently I visited the financial section of one of Australia’s largest web forums. In the aftermath of the most recent scandal to rock the financial services industry it made for sobering reading. Again the industry was suffering a broad brush beating. Some truthful media reports about one section of the industry were fuelling some big misconceptions about the whole industry.

 

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DO YOUR CLIENTS UNDERSTAND THE IMPORTANCE OF DISCIPLINE?

As of July 31, the current ASX bull market had been running for 784 days. Volatility had almost subsided and that twitch most people developed during the GFC had finally disappeared. Consistent good market returns had made some people excited. Other people started becoming extremely nervous.

 

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CAN YOU SIMPLIFY YOUR VALUE PROPOSITION?

Can you simply articulate your process for clients, from the here and now to their ideal future? Have you found a way to engage with potential clients even when they’ve exited that first meeting?

 

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IS YOUR LICENSEE CHARGING TOO MUCH? THREE WAYS TO REDUCE LICENSING OVERHEADS

I don’t have to tell you costs are a big factor when running a financial planning business. I’d argue it’s why over 80 per cent of the industry are now shadowed under the wing of a bank or institution. Economies of scale are a great help in driving costs down, but if you’re focussed on your client you want to ensure it’s the client who is the primary beneficiary of cost efficiencies and no one else!

 

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WIN OVER SCEPTICAL CLIENTS

When it comes to money, people can be tough beasts to educate. Often there are two groups who have a particularly hard time with money – the gullible and the sceptical, writes Peter Mancell, Managing Director, FYG Planners

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THE EGO-FREE ADVICE MODEL

An environment that encourages advisers to share their skill sets and knowledge base ultimately removes internal competition and eliminates the “BS hierarchy” often associated with advice businesses, writes FYG Planners Managing Director Peter Mancell.

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