The support and interest we have seen so far in No More Practice 2 has been very encouraging. With thousands of viewers logging in, it demonstrates the power of good content and access to leaders in our market. As the world moves faster and faster, it will be the challenge for all businesses, including financial planners, to create content that connects with their intended audience, builds loyalty and encourages repeat visitation. In this sense, every business will become their own publisher with good content driving them up search engine rankings and creating an audience that can be transformed over time into clients.
This will change the way marketers spend budgets, advertisers shift their messaging into content and traditional PR and media relations become issue and audience driven. It also means that the corporate world can no longer ignore social media and its distribution power. While predominately utilised as a recruitment tool, social media can deliver more personal and meaningful relationships with companies through their individuals. Of course, the challenge here is to harness it and avoid the associated risks.
As you continue to hear this content story play out, please feel free to contribute to this important conversation or link in with any of our players to make your connections via social media.
