Sandeep Rao

Compliance reimagined

One of the obvious outcomes from the ongoing Royal Commission enquiry is increased compliance, according to most reports.  However, I am yet to meet a financial adviser who craves more compliance or a client who chooses an adviser because of their “compliance based competitive advantage”.  It’s time to rethink the role of compliance in financial advice.

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How can you succeed in an advice centric business?

Product manufactures are able to not only articulate features and benefits of their offering but also allow customers to try before they buy. It is much harder for service-oriented businesses to communicate their value proposition to prospects. In general, services are intangible, hard to replicate consistently and need a degree of customisation for every client. So, how can a service-oriented business attract and retain the right clients?

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