Transformation Series Winner Announced

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Congratulations to this year’s winner of the Transformation Series, MFAA member and Leapfrog Financial Founder Dominique Bergel-Grant. Announced nationally last night on SkyNews Business, Dominique was rewarded for her months of hard work with a prize package worth over $100,000.

Dominique, a mortgage broker and financial adviser by trade, was competing against FPA financial planner and Hillross Northern Wealth Advisory Group Managing Director, John Tyson and CPA  Australia accountant and Linton Solutions Founder, Caxton Pang for the coveted prize.

Judged on their commitment to business transformation and their ability to perform in a series of gruelling business challenges, Dominique was credited for having made the greatest impact on the success trajectory of her business throughout the judging period.

“I knew I was up against two other really, really excellent business owners who had also completely transformed their businesses throughout this process,” Dominique told MFAA after the win.

When asked about the power of the business transformation experience and where it has had the greatest impact, Dominique was quick to point out a new found layer of experience and confidence for strategically mapping out the future of her business after her experience  on the show.

“Putting in place a proper business strategy and a plan for what I needed to do to be where I wanted to be was a big deal,” Dominique said.

“Recognising the team I had wasn’t the team I need going forward was a really difficult thing to do. But by getting the business strategy right, which helped the cash flow I realised that it is worth the business risk to invest in getting a fantastic team around me.”

Dominique’s mentor throughout the business transformation journey, MFAA Chair Tim Brown also commented on the how dramatically Dominique had shifted her focus to evolve as a leader, rather than just a business owner.

“From when I first met Dominique to the final session, I saw a very different person and someone who had a very different perspective on her business,” Brown said.

“You have to a goal and a vision for your business, but you also need to have an exit strategy.  A business that survives without the leader being there is a great business.”

Dominique, still buzzing from the high of her win has also already started to realise the spoils of having a more profitable and successful business than before she started the business transformation challenge.

“I have realised if you want to go from being a business owner to being a business leader, you have to get really comfortable with being uncomfortable,” Dominique said.

“I am 100% certain that the business I have today is a more profitable and successful business than the one I had three months ago.”

You can also watch the Transformation Series finale online.


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