What does tea say about consumption trends?

Alex Burke,  Senior Writer,  No More Practice Education

There's an investment story brewing - forgive the pun - you should know about. 

 

 

As per the ancient Chinese proverb, it's "better to be deprived of food for three days than tea for one."

With tea growing in popularity among a younger generation of Chinese consumers, it's becoming a booming industry associated with fresh ingredients, "milk caps" and a variety of different brews. Companies are now rapidly innovating in this competitive environment, creating fertile ground for investors.

This piece by Nikko Asset Management explores the developments of tea companies in the unlisted space, and how these reflect broader changes in the listed market - especially in circumstances where those companies may end up tapping equity markets for growth capital.

In the piece, you will learn:

  • The recent history of the tea industry in China
  • How a wealthier Chinese consumer class is affecting consumption trends
  • What companies are at the vanguard of this expanding industry
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20 March, 2019

Alex Burke,Senior Writer,No More Practice Education

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