Consumer education is critical for the future of advice

According to a recent global report by the CFA Institute, 58% of financial advisers expect their role to be significantly different – or even non-existent – within five to 10 years.

This is a concerning statistic, given that, as per another recent report – this one by Australian Unity – people are, on average, 15% more financially secure with an adviser than without.

The University of Adelaide’s Dr Akbar Zamin Ali said the research found that “investors who pay for financial advice valued the financial plan and the trusted relationship they built with their adviser, which made them feel more secure, compared to the respondents that no longer paid for advice.”

He added: “The real value add of a financial adviser comes from their ability to listen, consider, and translate a client’s concern, drawing on their expertise to help the client gain meaningful insight and an understanding into the situation.

“Importantly, the adviser is not only making a difference to that person’s feeling of being in financial control but is working with them to ensure a considered course of action ultimately results in a better financial position.”

Given all of the above, it’s critical to get the message out about the important role a financial adviser can play in someone’s life. That’s why we’re so proud to have been a part of Secrets of the Money Masters, where we connect Australian sports personalities with advisers and experienced investment managers.

We hope you enjoy watching the series just as much as we did making it.


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