It was a lot of fun taking Blair on a journey to meet some talented fund managers and interesting leaders in our industry. One thing I really enjoyed about it was experiencing the learning process through his eyes. When you have been in the finance industry for a long time, you start to forget what most people don’t know. The acronyms, the processes, how these things work makes sense to us, but for most people, it’s pretty foreign.
In episode two Blair receives a masterclass from Brad Potter of Nikko Asset Management, who in his own delightful way explains to Blair what true value in investing is. He does so in part by detailing his thinking behind the purchase of his vintage Mustang. He instantly starts talking Blair’s language, and the masterclass takes a very relevant turn because Brad is smart enough to engage with Blair on a topic he was passionate about. (Turns out Blair owns the same car!)
For our industry, it’s an important lesson. The ability to communicate in a relevant way to everyday Australians is a critical part of how we measure our success. If people don’t understand us, they won’t engage, or won’t understand why they need to do something differently with their money.
The journey we took Blair on was an intense few months that saw him meet some incredibly talented people and ask every question he could. It was truly a money can’t buy experience in financial education.
Luckily for everyone else, we got it all on film. Everyone can now learn alongside Blair as he goes on a journey of discovery and as the world of investing opens up to him. He even gets to sit with our Guardians and ask them how research can protect him from making the wrong financial decisions. It’s empowering and educational, and a great opportunity for the general public to understand just how high quality and sophisticated our industry is.
As a companion to the show, we created an eBook from leading financial planners (including Simon Clifford from episode one,) so our audience can start to understand how planners approach the financial challenges people face.
You can read Brad’s extended masterclass by clicking here.
While I don’t believe that one TV show is going to change everything, what I do hope is that by watching Blair’s journey, people start to ask more questions themselves, have more curiosity about how it all works, and commit to finding out more. I also hope that more Australians start to understand the transformational power of good financial advice, and the enormous value it can add.
The release of our reinvention research last week was a demonstration that there are big challenges ahead for Generations X and Y and that more than 80 per cent of this generation may fall short of retiring comfortably.
This number is simply unacceptable. The one thing we have in our favour is time. Which is why we will be working tirelessly to reach more people with this message. Reinvention is the new retirement, but to reinvent, you need a plan, and a way to pay for it; which is something Blair is starting to discover.
I hope you enjoy watching the episode as much as we did making it.
All the best,
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