Technology

TIPS TO GROW YOUR NETWORK VIA LINKEDIN

As much as the use of social media amongst the financial planning community is becoming far more prevalent, as a previous skeptic, I am well aware that there are many of you who remain cautious of Tweeting, posting and commenting for all the world to see.

 

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WHY TECHNOLOGY IS THE BIGGEST THREAT TO YOUR CLIENT BASE

Traditionally, accounting firms have benefited from a longstanding and loyal client base that has provided a strong pipeline of regular tax and compliance work, together with a steady stream of new clients through ‘word of mouth’ referrals from existing clients. While this trend is likely to continue in the short term, the advent of new technology and advanced data analytics result in a growing risk of these clients being targeted to have their financial needs serviced outside the accounting firm.

 

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