Getting the 8 in 10 Australians who don’t ‘get’ advice to see it differently is no small feat. Advertising alone won’t cut it – storytelling is the key, and with the Your Best Interests series we created with the AFA has reached nearly 2 million in just a few months, the journey has begun.
When you hear the phrase Your Best Interests, all sorts of things spring to mind. Whether it is someone acting in the best interests of a client or the law that protects them, it is the sort of statement that can be seen as motherhood.
The best marketing tool we have at our disposal is not an unlimited advertising budget but our existing clients telling their story to friends, family and colleagues, write FPA ceo Mark Rantall
No More Practice Judge and AMP’s Head of Business Strategy, Steve Davison breaks down four ways your advice can be of significant value for your clients.
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