Given that a cookie jar usually has a variety of flavours and options, when looking at your business the cookie jar analogy is not that different.
To meet today’s client’s expectations, needs and preferences, multiple channels for service delivery has become increasingly common.
The cookie jar analogy can be seen in many industries and even on a community level – New York for example has facilitated this type of one stop shop model by allowing people to dial one single number 24 hours a day to speak to a customer service representative in over 180 languages about more than 7000 basics about New York itself.
When adding services to a business there is usually two ways to go – if you have the time and resources, educate yourself or an in-house staff member to provide the new service or alternatively if you don’t have the time, outsource the service. Finding the right referral partner is essential but the savvy business person realises that outsourcing aspects of your business that are essential but not feasible for you to deal with personally, can have a powerful impact on growth.
Whichever way you go, meeting your client’s expectations can make a strong influence on your company’s productivity and bottom line.
There is no question that Australians today have higher expectations of value for money and service levels.
For example, it has been widely documented that Australians who have switched their home loans between banks has increased by more than 28 per cent in the last 12 months. The main reason being …. Australians are shopping around to find the best home loan solution for their current situation.
Within your business do you have the necessary multi channel service offering to suit your client’s wants and needs because the one thing you would not want is for your cookie jar to be empty…
Tanya Sale is the chief executive officer of outsource financial. outsource financial work in partnership with legal firms, financial planners, accountants, licensed conveyance’s and other professional service groups who want to offer their clients a simple and cost-effective range of lending, leasing and asset finance.
Tanya is also featured in the No More Practice 30 Day Buisness Challenge. Register today for the ultimate business transformation experience.
